Advita Ortho Initiates Campaign to Reinforce its Commitment to Surgeon-Centered Innovation

Advita Ortho has launched Guided by What Matters, a new campaign highlighting its commitment to developing surgeon-centered innovations that improve patient care. Built around the company’s mission of Advancing Life, the campaign reflects the belief that meaningful innovation helps surgeons focus on the most important matters in every procedure.

“At Advita, everything we develop begins with listening to surgeons,” Advita Ortho CEO Aurelio Sahagun said. “The new Guided by What Matters campaign reflects our commitment to solving meaningful clinical challenges through our technologies that provide greater insight, preserve surgeon control, and ultimately help improve patient care.”

At the center of the campaign is Advita GPS, the company’s surgeon-controlled real-time guidance platform for shoulder, knee and ankle replacement. Supported by more than 100,000 procedures worldwide and an expanding portfolio of peer-reviewed clinical evidence, GPS combines personalized planning, real-time guidance and intraoperative data in a portable platform that requires no capital equipment.

Designed to fit naturally into existing operating room workflows, Advita GPS expands access while providing surgeons with real-time data that supports patient-specific decision-making. The platform’s compact footprint, intuitive workflow and surgeon-controlled design help make advanced technology more accessible across hospitals and ambulatory surgery centers, according to the company.

“Orthopedic innovation isn’t about adding more technology to the operating room; it’s about making technology more meaningful,” stated Laurent Angibaud, senior vice president, Advanced Surgical Technologies at Advita Ortho. “At Advita, we’re developing connected technologies through our Active Intelligence platform that transforms data into actionable surgical insight so our surgeon partners can focus on what matters most. Advita is the foundation of that work, enabling us to continue advancing precision, personalization, and decision-making across orthopedic surgery.”

Throughout the coming year, Guided by What Matters will showcase the latest clinical evidence, surgeon education and real-world applications across Advita’s digital communications, scientific meetings and customer-engagement initiatives.

Advita Ortho specializes in high-quality implants and integrated surgical technologies powered by data, artificial intelligence, and machine learning. The company is based in Gainesville, Fla.